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CERULEAN opened its doors in the fall of 2015 in Scottsdale, AZ. The brick and mortar center focuses on cellular fitness and human health performance, using physiology as an underlying baseline and monitoring system to provide its clients with completely individualized plans to help them reach their fitness, wellness, and life performance goals with the utmost efficiency and predictability.

The center has successfully worked with individuals from all walks of life, top amateur and professional athletes, people with various compromised health conditions, referrals from various medical practices and clinics, and with people simply concerned with their wellbeing and healthspan.

Outside its center,  CERULEAN offers a comprehensive physiologic assessment platform called BALANCE360 that can be deployed on-site, at facilities, virtually anywhere. BALANCE360 delivers insightful and data-driven physiologic information that is used to generate 100% individualized lifestyle adjustment recommendations, as well as, fitness/wellness/health facility-specific program participation recommendations to help a person reach their goals.

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THE PLATFORM IS COMPOSED OF:

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  • A DATA COLLECTION KIOSK. The kiosk uses and relies on proven technologies (Bio-impedance Analysis - Heart Rate Variability - Galvanic Skin Response) as a means to collect the relevant raw data. Historically, these technologies have been spread across single-purpose instruments and are typically operator reliant and produce single-dimension feedback. Here, these same technologies are embedded in a single near-self-serve kiosk for ultimate client convenience, comfort, and time efficiency consideration (65 seconds for the entire test).

  • A DATA ANALYSIS AND DATA REPORTING LAYER that generates a status report containing:

    • A relative-scoring system summary dashboard for quick overall status review
    • An individual physiologic baseline itemized report for all desired biomarkers

  • Fitness index
  • BMR
  • Body Composition
  • Hydration
  • Microcirculation
  • Stress
  • Stress resistance
  • Autonomic Nervous System balance
  • Fatigue resistance
  • Cellular health
  • More...
 
 
    • A progress tracking breakdown at the individual biomarker level and across all biomarkers

  • A CLIENT LEVEL DATA INTERPRETATION AND RECOMMENDATION ENGINE LAYER that generates a report containing:

    • An itemized series of individualized actionable lifestyle adjustments aimed to address any deficiencies identified in the baseline analysis
    • A series of club/facility-specific customizable recommendations for programs and services that are offered at the facility

  • A POPULATION LEVEL REPORTING LAYER that is configurable:

    • Per facility
    • Per program
    • Across facilities and/or programs
    • Custom

BENEFITS TO FITNESS CLUBS/FACILITIES

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BROADEN BUSINESS OFFERING AND ADD MARKET DIFFERENTIATOR TOOL

RESOURCE LIGHT REQUIREMENTS

Get in the game

  • No capital expenditure
  • Minimum operating expense increase
  • No additional staff
  • Near-zero footprint requirements (Kiosk footprint: 40” x 20”)
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GET OUTCOME-BASED INDIVIDUAL AND POPULATION FEEDBACK TO MAXIMIZE ENGAGEMENT, REVENUE, AND RETENTION

CLIENT ENGAGEMENT SUPPORTIVE TOOL
Leverage an evidence-based data source to further engage with your prospective and existing clients:
  • Boost club/facility’s value proposition to non-personal training clients
  • Boost facility-specific programs sales (Personal training, stretching, massage, yoga, etc.…) with pre-programmed, individualized and systematic recommendations
  • Maximise retention with quantitative outcome-base approach
REVENUE FROM ASSESSMENT

Enjoy revenue from BALANCE360 at your discretion

  • Single instance assessment mark-up
  • Monthly and annual memberships mark-up
  • Embedded revenue in facility-specific programs such as personal training, nutrition programs, stretching program or any other available programs.

access untapped REVENUE

Deploy new revenue generating services that meet the hidden needs of your existing client base by delivering data-driven targeted self-care programs like:

  • Diabetes assistance and risk reduction
  • Weight management balance
  • Hydration Awareness
  • Stress relief
  • Flexibility
  • Others…
CLIENT DELIGHT
Leverage a science-based approach to:
  • Enjoy predictive and faster results
  • Exercise the smart way and use your time wisely
  • Improve fitness, health and well-being with a data-driven comprehensive and completely individualized approach
  • Validate your results objectively
evidence-based marketing
Obtain a data source for evidence-based marketing that can be used to:
  • Activate performance-based marketing
  • Boost client acquisition, client conversion, client satisfaction and client retention programs with validated data
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TRAINER ASSISTANCE

Leverage a science-based approach to:
  • Help sell more personal training sessions
  • Establish clients’ goal with confidence
  • Monitor clients’ progress objectively
  • Deliver augmented results
  • Retain clients
PERFORMANCE TRACKING
Enable multi-dimensional performance tracking (based on your clients’ outcome)
  • Per facility
  • Across trainers
  • Across facilities
  • Across all
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Learn more about our programs

Contact us today to request more information. We’d love to hear from you.

Call 480.291.6565 or email balance360@livecerulean.com

 
 
 
 
 
As seen on
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“Biometric data helps me manage my client toward very specific milestones. With Cerulean’s Balance360 in my office, we obtain sophisticated physiologic reporting at every patient encounter; information that helps me engage, motivate, and manage my patient better outcomes."

- Jeoffrey Drobot, Exercise Physiologist, Naturopathic Medicine

“Cerulean services offer an approach to exercise and nutrition that have typically only been available at specialized physiology labs at a high price point. The actionable recommendations remove the guess work and allow me to create individualized plans that have led to better client results in less time”
- Jeff Edwards, Registered Dietitian Nutritionist
“For experts who rely on physiologic performance to achieve client outcomes, Cerulean’s Balance360 allows the rapid screening and frequent monitoring necessary to guide client’s toward optimal outcomes. I approach client well-being from a physiologic basis. Cerulean’s Balance 360 allows me to more objectively assess physiologic homeostasis and focus on the most impactful efforts."

- Jamie Wright, DO, MS - Metabolic and Nutritional Medicine Board Certified Physician

“Cerulean’s diagnostic services provide a comprehensive & functional approach to preventive health and wellness”
- Susan Wilder, MD, Functional Medicine Specialist

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